Charlie Palmer-Cogan. AS Media Blog. 4155.
Friday, 26 April 2013
Task 4 and 5
4) Who is the main target audience for your product?
Our Main Target Audience: 16-29 Male
Ideal Target Audience Profile:
Name: Josh Hunt
Age: 18
Gender: Male
Lives: Pettswood, Greater London
Class: Working / Middle Class
Interests: Music, Sport, Modern Cinema
Favourite Films: Harry Brown, London Boulevard, Kidulthood, The Shawshank Redemption
Favourite Genre of Film: Drama or Social Realism
Favourite Television Programmes: Breaking Bad, Hustle, Sherlock, The Inbewteeners
Favourite TV Channel: Channel 4 or BBC 3
This profile is a perfect example of our target audience. He is interested in Modern cinema and his favourite genre of cinema is Drama or Social realism. Furthermore, he lives in London. therefore he will understand the culture that our film provides. The films and shows he enjoys are also similar products to ours. for example: London Boulevard and Hustle. His preference of channel is also relevant. Our film could be distributed by Channel 4, as it fits all of the conventions: Independent, low budget, British Film and set in the capital.
5) How did you attract/ address your target audience?
I took into consideration our target audience, and interviewed people that fit into our target audience and recorded there response to our film. Charlie, the films producer, asks questions such as: 'What did you think of the film?' and 'What target audience do you believe the film is?'
Interview #1
Interview #2
Interview #3
Interview #4
Our Main Target Audience: 16-29 Male
Ideal Target Audience Profile:
Name: Josh Hunt
Age: 18
Gender: Male
Lives: Pettswood, Greater London
Class: Working / Middle Class
Interests: Music, Sport, Modern Cinema
Favourite Films: Harry Brown, London Boulevard, Kidulthood, The Shawshank Redemption
Favourite Genre of Film: Drama or Social Realism
Favourite Television Programmes: Breaking Bad, Hustle, Sherlock, The Inbewteeners
Favourite TV Channel: Channel 4 or BBC 3
This profile is a perfect example of our target audience. He is interested in Modern cinema and his favourite genre of cinema is Drama or Social realism. Furthermore, he lives in London. therefore he will understand the culture that our film provides. The films and shows he enjoys are also similar products to ours. for example: London Boulevard and Hustle. His preference of channel is also relevant. Our film could be distributed by Channel 4, as it fits all of the conventions: Independent, low budget, British Film and set in the capital.
5) How did you attract/ address your target audience?
I took into consideration our target audience, and interviewed people that fit into our target audience and recorded there response to our film. Charlie, the films producer, asks questions such as: 'What did you think of the film?' and 'What target audience do you believe the film is?'
Interview #1
Name: Alex Rosling
Gender: Male
Age: 17
Lives: Bromley, Greater London
Class: Middle Class
Notes:
Alex liked the films edit and his favourite shot
was the London Eye time-lapse. Alex also compared the film to The Firm. We took this as a compliment, as the film saw relative critic success, as well as the film being in London, we saw the comparison to be acceptable
Interview #2
Name: Nick Hughes
Gender: Male
Age: 19
Lives: Keston Park, Greater London
Class: Working / Middle Class
Notes:
Nick enjoyed the film and his favourite shot was the match-on-action shot on westminster bridge
Interview #3
Name: Charlie Walters
Gender: Male
Age: 16
Lives: Orpington, Greater London
Class: Working Class
Notes:
Interview #4
Name: Ryan Claridge-Patient
Gender: Male
Age: 20
Lives: Hayes, Greater London
Class: Middle / Working Class
Notes:
Film Logo Ideas #2: London
Our film is set in the capital, and in the very heart of London, therefore it is fitting that the films logo is symbolic of its location. I also took inspiration from the film 'Train Spotting' (see right). I used the same font and took the same simplistic, yet effective approach.
I Developed this logo further and created a more complex design. To do this, i used Adobe Illustrator CS5.1. The software allowed me to manipulate the text into a more, free range.
I then used a neon edge glow effect on the silhouette of the London skyline. This gave the design a more urban and dusk like look.
What have you learnt about technologies from the process of constructing this product?
What have you learnt about technologies from the
process of constructing this product?
We then started to integrate pictures and videos into our blogs to help us get points across and also made our blogs more interesting. (EXAMPLE: opening sequences analysis).
Using programs such as as Prezzi and Go!Animate also made our blogs idea more interesting, and allowed us to break what would be big chunks of monotonous text into easily digestible chunks. (EXAMPLE: pitch to investors).
When it came to making our preliminary we had our first experience of the filming equipment; Sony HD DVC cameras and tripods. (EXAMPLE: Flikr pictures on Sam Richards AS Media Blog).
When editing our preliminary we had to learn to use Final Cut Express for Mac. We also learnt how to add sound into the background of our clips and manipulate them using effects. (EXAMPLE: Final Piece 'Downfall').
To do our directors commentary we also used a microphone and garage band to record and smoothen our voices. (EXAMPLE: Directors Commentary).
We also used Adobe Illustrator CS5.1 and also Adobe Photoshop CS5.1 to create high quality logos and posters. (EXAMPLE: the solitude Logos and teaser posters).
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