Final Logo.

Final Logo

Although it was a tough choice, however we decided the logo that fitted in best was the lighthouse (logo #3.) Here it is again:

Logo idea #3

Logo idea #3

A big S: This was memorable and simplistic, giving a raw yet noticeable feel to our logo. Something that is held important by many independent film companies, including ours.

Logo idea #2

Logo idea #2

A lighthouse: We thought this would, again, be an interesting metaphor as despite being isolated from the rest of society a lighthouse does so out of its duty to help portray the dangers that others may face.

Logo idea #1

Logo idea #1.

An axe cutting wood: When wood is cut the dark outer bark is broken to reveal the tree-rings. These tell us more about the tree the the outside ever could. This is essentially a metaphor for independent companies shedding new light on society.  

Naming our company (prezi form)

NAMING OUR PRODUCTION COMPANY.

Here is a Prezi showing our journey of ideas leading to our title.  

A

belgravia

Location: Belgravia

We will use Belgravia, an upmarket london area

Location: Main Characters House

We will use this house in Crystal Palace (south-east London) as the main characters home. Although we have permission from the owner to film, we will not need to disturb them as the opening shot can go up 'from the gutter' (this is symbolic of the characters rise and decent) and by the time the camera has reached the top of the stairs the door would be shut (we can add in a sound effect of a door shutting to show this). 

Location: Car Garage

We will use De-Stefanos car showroom in Hayes (south-east London) here is a screenshot of De Stefanos from google maps.

Production Company Logo Ideas: Hollywood

Before our final logo ideas we also came up with some logo ideas that would fit better into a high budget Hollywood. These are included to show the progression into our final 3 ideas.

Naming Our Production Company .

To name out company we first decided to think about things that would, for us, depict what an independent film company was.

Amongst the ideas we discussed was the concept that, being lower budget there is less risk of creatively experimenting in an independent film. Therefor they may seek to portray scenes that the mainstream media does not. To fit in with this we thought of using the titles 'Subterfuge', 'Fly on the wall' or 'Letterbox'. All of these suggest the the audience that they will be exposed to something they might usually not be.

From this, we moved onto the idea that an independent production company with no ties to any conglomeratory giants. This would therefor mean the company could stand alone and that the creative flair would not be held back by its corporate ties. We decided a word that defined this for us would be 'Solitude'.

                 Solitude: (noun) The state or situation of being alone.
                          Synonyms: privacy - seclusion - isolation


We then undertook the task of turning our chosen name into a recognisable logo. these will be shown in future posts.

Film Titles

This is a brainstorm of possible film titles that we have come up with as a group.

Location and Casting.

Location 

Opening Shots
The film opens with shots of an affluential part of London. This would set the scene and show the kind of life our character has become accustomed to. We could use areas such as Chelsea, Mayfair or Fulham were wealth is stereotypically found. The shots will show a man leaving an expensive and old georgian style house. This will be easy to film as we do not need to go inside the house, only use the stairs leading up to the house. However, to be sure, we will ask permission to film from the owner of the house/building we use. Our original idea involved filming inside an up market showroom apartment. We asked the company 'Berkley Group' to use one of their apartment to film in. Unfortunately, they declined.

Shots at Work
We were unable to secure office space outside of our school environment. Therefore we will have to film on school grounds. This will not be a problem, as their are many locations where we can film these scenes and it will be easy to get permission. 

Shots outside of Car Garage
To emphasize the main characters wealth, we show him outside a car garage, planning on purchasing a new car. The car garage we will use, 'De Stefano' is in Hayes, Kent. We will not need to film inside the garage, therefore we will not need to ask for permission to film.

Closing Shots
The closing scenes will be shot in a more urban, raw part of London such as Southbank, Camden or Lewisham. We will also need to film at a train station, as that is when we show the title of the film, as well as introducing the new situation for the previously wealthy, successful business man. After visiting many London train stations, I believe Grove Park Station, is the best location for the shots we need. 

Casting
Nameless Business Man... Connor Froy. 

(We originally casted one of ourselves as the main charceter, however, we lack the height needed for the characters description, but could be used for extras.) 

25 Word Pitch.

'We all strive to achieve better, but an affluent and powerful businessman soon discovers that when you have it all, the only way is down.'