Downfall: Directors Commentary

Downfall: Directors Commentary

Downfall

Task 4 and 5

4) Who is the main target audience for your product? 

Our Main Target Audience: 16-29 Male

Ideal Target Audience Profile:

Name: Josh Hunt
Age: 18
Gender: Male
Lives: Pettswood, Greater London
Class: Working / Middle Class
Interests: Music, Sport, Modern Cinema
Favourite Films: Harry Brown, London Boulevard, Kidulthood, The Shawshank Redemption
Favourite Genre of Film: Drama or Social Realism
Favourite Television Programmes: Breaking Bad, Hustle, Sherlock, The Inbewteeners
Favourite TV Channel: Channel 4 or BBC 3

This profile is a perfect example of our target audience. He is interested in Modern cinema and his favourite genre of cinema is Drama or Social realism. Furthermore, he lives in London. therefore he will understand the culture that our film provides. The films and shows he enjoys are also similar products to ours. for example: London Boulevard and Hustle. His preference of channel is also relevant. Our film could be distributed by Channel 4, as it fits all of the conventions: Independent, low budget, British Film and set in the capital. 


5) How did you attract/ address your target audience?

I took into consideration our target audience, and interviewed people that fit into our target audience and recorded there response to our film. Charlie, the films producer, asks questions such as: 'What did you think of the film?' and 'What target audience do you believe the film is?'

Interview #1

Name: Alex Rosling

Gender: Male

Age: 17

Lives: Bromley, Greater London 

Class: Middle Class

Notes:

Alex liked the films edit and his favourite shot

was the London Eye time-lapse. Alex also compared the film to The Firm. We took this as a compliment, as the film saw relative critic success, as well as the film being in London, we saw the comparison to be acceptable

Interview #2

Name: Nick Hughes 

Gender: Male

Age: 19

Lives: Keston Park, Greater London 

Class: Working / Middle Class

Notes:

Nick enjoyed the film and his favourite shot was the match-on-action shot on westminster bridge

Interview #3

Name: Charlie Walters

Gender: Male

Age: 16

Lives: Orpington, Greater London 

Class: Working Class

Notes:

Interview #4

Name: Ryan Claridge-Patient

Gender: Male

Age: 20

Lives: Hayes, Greater London 

Class: Middle / Working Class

Notes:

Film Logo Ideas #2: London

Our film is set in the capital, and in the very heart of London, therefore it is fitting that the films logo is symbolic of its location. I also took inspiration from the film 'Train Spotting' (see right). I used the same font and took the same simplistic, yet effective approach. 














I Developed this logo further and created a more complex design. To do this, i used Adobe Illustrator CS5.1. The software allowed me to manipulate the text into a more, free range. 

I then used a neon edge glow effect on the silhouette of the London skyline. This gave the design a more urban and dusk like look. 

What have you learnt about technologies from the process of constructing this product?

What have you learnt about technologies from the 

process of constructing this product?

The first thing we had to do was make a g-mail account and learn to use blogger so we could keep a log of our creative ideas and film making. 

We then started to integrate pictures and videos into our blogs to help us get points across and also made our blogs more interesting. (EXAMPLE: opening sequences analysis).

Using programs such as as Prezzi and Go!Animate also made our blogs idea more interesting, and allowed us to break what would be big chunks of monotonous text into easily digestible chunks. (EXAMPLE: pitch to investors).

When it came to making our preliminary we had our first experience of the filming equipment; Sony HD DVC cameras and tripods. (EXAMPLE: Flikr pictures on Sam Richards AS Media Blog).

When editing our preliminary we had to learn to use Final Cut Express for Mac. We also learnt how to add sound into the background of our clips and manipulate them using effects. (EXAMPLE: Final Piece 'Downfall').

To do our directors commentary we also used a microphone and garage band to record and smoothen our voices. (EXAMPLE: Directors Commentary).

We also used Adobe Illustrator CS5.1 and also Adobe Photoshop CS5.1 to create high quality logos and posters. (EXAMPLE: the solitude Logos and teaser posters).

Task 2

Task 3

Task 6

Casting.

Casting: Anonymous Man. 

Casting: Anonymous Man

Here are the actors that auditioned for our main character. In the end we decided Connor Froy (top) was best for the part.

Name: Connor Froy
Height: 6'1
Eye Colour: Brown
Hair Colour: Brown
Build: Medium / Slim
Agent: RAPA
Experience: 'Speed Dial' 2013
                 RAPA Experience 
                 David Bowie Productions
                 VNA Festival
                 Move It Exhibition
                 Extra in 'Skyfall' (2012)

Audition Pitch: 
'I'm the perfect height for the character, as well as having the confidence to pull off the role. The character has an air of arrogance, which i believe i will be able to pull off in my portrayal of the Anonymous man'

Name: Charlie 'Shittu' Walters
Height: 5'9
Eye Colour: Green
Hair Colour: Strawberry Blonde
Build: Sleight 
Agent Details: Self Representing
Experience: 'Speed Dial' (2013)
                 Cameo role in 'The Firm'

Audition Pitch:
'Im a decent actor, im a big enough build to play the dench guy. Me' old man is a cockney geezer therefore i will be suitable to play a London based character, my mum dresses me so i will be perfect for the role' 

We decided that Charlie was not suitable for the role due to his lack of experience and
professionalism. His attitude towards the role was unacceptable. 

Name: Thomas Wallen
Height: 6 ft.
Eye Colour: Brown
Hair Colour: Black
Build: Athletic
Agent Details: Self Representing

Audition Pitch:
'I believe i am perfect for the role. My height is perfect for the character, as well as my build. I am smart and can pull of the formal style of acting needed for the role'

Thomas was a serious contender for the role of the Anonymous Man. However, he was unavailable for our filming dates. 

Name: Lewis Broughton
Height: 5'8
Eye Colour: Blue
Hair Colour: Ginger
Build: Slight
Agent Details: RAPA

Audition Pitch:
'I have lots of experience in acting. I have also worked with professionals and am heavily connected in the acting world. Despite my lack of height, i believe i bring a sense of formality to the role.'

Despite Lewis' vast experience, we decided against casting him as the role of the Anonymous Man, as he does not fit the description of the character. 

2. How does your media product represent particular social groups?

How does your media product represent particular 

social groups?

For this part of the evaluation I have made a mock a newsletter to the 'investors' detailing how our production company is aiming to be different through the social groups we portray, I have used Microsoft Word and/or Publisher to do create the document, which will also includes some other points about the film to add film to add realism. I have named it 'the Lighthouse' after our logo. 

The main answers feature in the piece regarding how our product represents are the following:

• It shows an extravagantly wealthy man
• It shows the same man as a homeless man
• The film therefor denotes both a plutocratical class and also the lowermost people in society.
• Even if a viewer had come into contact with one of these classes it is extremely unlikely that they would of ever came into contact with the other.
• Therefor our product represents are, within media and often society as a whole, the unrepresented.  

Preliminary Task

Evaluation Planning.

Evaluation: Planning.

The questions we will need to answer. 

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who is the main target audience for your product?

5. How did you attract/ address your target audience?

6. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

7. What have you learnt about technologies from the process of constructing this product?

How we will answer these questions. 

We aim to present our evaluative answers to these questions using a range of creative mediums, our initial ideas of doing this include:

•  Making a directors commentary.
• Interviewing members of the public and assessing what they think of certain aspects (i.e. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?)
• Utilising software such as Go!Animate which we have gained experience with through our coursework.  
• Making newsletters to our investors detailing answers.

Go Animate! Pitch.

The Pitch by charliesbloggeracount on GoAnimate

Animation Software - Powered by GoAnimate.

Teaser Trailer

Filming day 2

Filming Day 2.

Our second attempt at filming got off to a bad start when our main character was ill and therefor had to drop out at the last minuet. At short notice it was hard to find someone else to step in for him so I stepped in to play the role of the nameless man. This was both helpful and unhelpful: helpful because I could play the role exactly as I wanted it; unhelpful as I could not frame shots as much as I would of liked to, being in front of (rather than behind) the camera.

Filming Day 1.

Filming Day 1.

On the first day of filming we awoke to a severe amount of snow that had fallen overnight. This made filming almost impossible as we would be reliant on public transport to get both to and between filming locations. We postponed filming by two weeks to wait out the unpredictable weather.