Task 4 and 5

4) Who is the main target audience for your product? 

Our Main Target Audience: 16-29 Male

Ideal Target Audience Profile:

Name: Josh Hunt
Age: 18
Gender: Male
Lives: Pettswood, Greater London
Class: Working / Middle Class
Interests: Music, Sport, Modern Cinema
Favourite Films: Harry Brown, London Boulevard, Kidulthood, The Shawshank Redemption
Favourite Genre of Film: Drama or Social Realism
Favourite Television Programmes: Breaking Bad, Hustle, Sherlock, The Inbewteeners
Favourite TV Channel: Channel 4 or BBC 3

This profile is a perfect example of our target audience. He is interested in Modern cinema and his favourite genre of cinema is Drama or Social realism. Furthermore, he lives in London. therefore he will understand the culture that our film provides. The films and shows he enjoys are also similar products to ours. for example: London Boulevard and Hustle. His preference of channel is also relevant. Our film could be distributed by Channel 4, as it fits all of the conventions: Independent, low budget, British Film and set in the capital. 


5) How did you attract/ address your target audience?

I took into consideration our target audience, and interviewed people that fit into our target audience and recorded there response to our film. Charlie, the films producer, asks questions such as: 'What did you think of the film?' and 'What target audience do you believe the film is?'

Interview #1

Name: Alex Rosling

Gender: Male

Age: 17

Lives: Bromley, Greater London 

Class: Middle Class

Notes:

Alex liked the films edit and his favourite shot

was the London Eye time-lapse. Alex also compared the film to The Firm. We took this as a compliment, as the film saw relative critic success, as well as the film being in London, we saw the comparison to be acceptable

Interview #2

Name: Nick Hughes 

Gender: Male

Age: 19

Lives: Keston Park, Greater London 

Class: Working / Middle Class

Notes:

Nick enjoyed the film and his favourite shot was the match-on-action shot on westminster bridge

Interview #3

Name: Charlie Walters

Gender: Male

Age: 16

Lives: Orpington, Greater London 

Class: Working Class

Notes:

Interview #4

Name: Ryan Claridge-Patient

Gender: Male

Age: 20

Lives: Hayes, Greater London 

Class: Middle / Working Class

Notes: